Excel Entertainment has entered a strategic partnership with Universal Music Group International. The deal marks a significant development for the Indian entertainment industry.
Discussions between the two companies have been underway for several months. These talks have now resulted in Universal Music Group acquiring a minority stake in Excel Entertainment. According to details shared, Universal has picked up a 30 percent stake. The transaction values Excel Entertainment at around ₹2,400 crore.
Despite the investment, creative control remains unchanged. Farhan Akhtar and Ritesh Sidhwani continue to retain full ownership and decision making authority. All key choices related to films and content will remain with Excel Entertainment. As a result, the partnership focuses on growth rather than operational control.
At the same time, the deal strengthens Universal Music Group’s footprint in India. The company has been looking to expand its involvement in the Indian film and content ecosystem. This investment provides a direct entry into one of India’s most established production houses.
For Excel Entertainment, the alliance aligns with its long term expansion plans. The banner is aiming to scale up production and reach wider international audiences. Several projects are currently in the pipeline.
The partnership also coincides with a milestone year for Excel Entertainment. The company completes 25 years since its founding in 2001. It began its journey with Dil Chahta Hai and later delivered films such as the Don franchise, Zindagi Na Milegi Dobara, Gully Boy, and Fukrey.
On the streaming front, Excel has built a strong presence. Its portfolio includes Mirzapur, Made in Heaven, and Dahaad. These titles have helped the banner establish a distinct identity in the digital space.
Overall, the Excel–Universal partnership reflects growing global interest in Indian content. The collaboration is expected to support wider international reach for homegrown stories across platforms.
