HDFC Life, one of India’s leading life insurers, has launched a new campaign that highlights the role of parental values in shaping families and securing their future. The campaign tells a story that focuses on love, respect, perseverance, and independence as core values.
The campaign explains how lessons from parents guide children through life’s uncertainties. It tells the story of two brothers, showing how shared family values build strong bonds. A moment between the brothers highlights the need for instilling values and pairing them with financial planning for a secure future.
Vishal Subharwal, Group Head Strategy & Chief Marketing Officer, HDFC Life, said, “Parents are their children’s first teachers. Their values shape lives and guide children with integrity. This campaign shows how these values, combined with financial readiness, create a strong foundation for families.” His statement highlights the lasting impact of parental guidance.
Vikram Pandey, Chief Creative Officer at Leo Burnett South Asia, added, “Indian families deeply value togetherness. This emotional story of two brothers shows how these values shape both the present and the next generation’s future. It perfectly reflects HDFC Life’s message – Sar Utha Ke Jiyo.” He stressed the campaign’s relevance to Indian culture.
Shoojit Sircar directed the campaign film, showcasing his unique storytelling style. The campaign will appear on TV, digital platforms, and outdoor media nationwide to reach a wide audience.
