Amazon MX Player’s Rise and Fall has made streaming history. The reality series has become the most-watched show ever on the platform, setting new benchmarks for viewership and engagement in India’s OTT space.
Produced by Banijay Asia, Amazon MX Player’s Rise and Fall introduced a high-stakes format mixing power, ambition, and survival. The 42-day contest featured 15 known faces, including Pawan Singh, Dhanashree Verma, Kiku Sharda, Kubra Sait, and others. Hosted by Ashneer Grover, the show quickly turned into a nationwide obsession.
The numbers prove its impact. Amazon MX Player’s Rise and Fall crossed half a billion views, staying in India’s top OTT reality shows for six straight weeks. More than 11 million fans voted before Arjun Bijlani claimed the title. Beyond screens, the show sparked over 10 billion social-media views and inspired massive fan content.
Celebrities like John Abraham, Riteish Deshmukh, Uorfi Javed, and Kusha Kapila joined the buzz, amplifying its cultural reach. Each week, audiences debated strategies, alliances, and eliminations, proving how deeply Amazon MX Player’s Rise and Fall connected with Indian viewers.
In a first-ever dual launch, the show aired daily on both Amazon MX Player and Sony Entertainment Television. This blend united TV households and digital audiences, giving the series unmatched exposure. Advertisers responded fast. Leading brands such as Lux Cozi, Haier, Orient Electric, McDowell’s, Envy, and Avvatar partnered through sponsorships and placements, using creative storytelling to reach millions.
Karan Bedi, Director & Head of Amazon MX Player, said the show showed how “entertainment and brand storytelling can powerfully converge.”
Amogh Dusad, Head of Content, added that the series “reinvented the reality genre” for Indian viewers, combining emotion and unpredictability in every episode.
Deepak Dhar, Founder & Group CEO of Banijay Asia and EndemolShine India, called Amazon MX Player’s Rise and Fall a bold leap for Indian reality television. He said adapting a global format around ambition and money offered both challenge and opportunity for local creators.
Originally created by Studio Lambert in the UK and licensed through All3Media International, the format found a strong Indian identity through Banijay Asia’s adaptation.
With its record-breaking reach and viral influence, Amazon MX Player’s Rise and Fall has become more than entertainment. It marks a cultural shift in India’s digital storytelling, where competition, emotion, and strategy meet audience participation at scale.
Also read: आँखों में आँसू, दिलों में गर्व: भारत की बेटियों ने जीता वर्ल्ड कप
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