Rusk Media and Amazon MX Player have unveiled Battleground, a high-intensity fitness reality show that will challenge 16 contestants in a 28-day grueling competition. Set to premiere in April, this groundbreaking show aims to redefine fitness entertainment in India.
The competition is not just about physical strength but also endurance, strategy, and resilience. Contestants will be divided into four regional teams—Mumbai Strikers, Haryana Bulls, Delhi Dominators, and UP Dabangs—each guided by renowned fitness and lifestyle mentors. The show will push participants through extreme challenges, with one male and one female contestant emerging victorious.
Mayank Yadav, CEO & Co-founder of Rusk Media, called Battleground “a revolution in fitness entertainment.” Aruna Daryanani, Director at Amazon MX Player, highlighted how the show provides a new dimension to reality sports content, offering both fitness enthusiasts and advertisers a unique engagement platform.
Major brands have partnered to power the show, including Charged, HMSI Honda BigWing, Big Muscles Nutrition, Kayam Churna, American Pistachios, and RiteBite Max Protein, ensuring contestants are fuelled and ready for battle.With an innovative format and intense competition, Battleground promises an electrifying experience for audiences.
