Looks like ChatGPT has found a new side hustle — helping you shop online. In a pretty cool tech twist, Shopify has started using ChatGPT as your personal shopping buddy. No, it’s not going to carry your bags, but it will make sure you don’t have to scroll through endless products just to find the right one.
So what’s the deal? Shopify has plugged ChatGPT into its online shopping setup using an app called Shop. Now when you open Shop, there’s a neat little AI chatbot waiting for you. You tell it what you’re looking for — maybe “a vegan shampoo under ₹500” or “white sneakers for summer” — and it pulls out suggestions in a jiffy. It’s like chatting with a friend who’s really good at online shopping.
The idea here is simple: make shopping less painful and more personal. Instead of drowning in filters, categories, and pages of random items, the bot chats with you to narrow down what you want. Think of it like having a shop assistant, but without the awkward small talk.
This move is part of Shopify’s larger plan to bring AI into everyday business. They’ve teamed up with OpenAI — the folks behind ChatGPT — to bake conversational intelligence straight into the shopping experience. It’s still early days, but you can already see where this is going. As AI learns more about your likes, your habits, and your go-to buys, it’s going to make sharper suggestions each time.
It’s not just about fun chats either. This is a serious move to stand out in the crowd. E-commerce is packed with competition. Brands are looking for that “extra edge” to get your attention — and this could be it. If shopping becomes faster and less annoying, you’re more likely to finish the purchase, right?
On the tech side, it’s built using OpenAI’s GPT model, which means it understands natural language pretty well. That means you don’t have to speak like a robot — you just talk how you normally would. The chatbot gets it. Whether you’re saying “I need a birthday gift for my brother” or “show me something quirky for my desk,” it tries to figure out what suits you.
And here’s the kicker: this isn’t just useful for shoppers. It’s also a win for small sellers. The AI gives their products better visibility without them having to spend big on ads. If someone’s looking for eco-friendly candles or handmade jewellery, and that’s what you sell, you’ve got a better shot of showing up in those AI-powered results.
Shopify isn’t the only one eyeing AI magic in e-commerce, but it’s one of the first to go full-on with this chatbot strategy. If this works, you can bet others will follow.
In a nutshell, ChatGPT has officially become your chatty shop guide. You ask, it fetches. No filters, no fluff, just straight-up suggestions. Feels like the future’s already arrived — and it brought a shopping list with it.
