Coca-Cola India is set to create an unprecedented cultural moment as Coke Studio Bharat LIVE makes its first-ever public debut this January. For the first time, audiences in Delhi and Guwahati will experience the iconic music platform in a live setting, combining music, food, and cultural expression like never before.
Designed especially for India’s youth, Coke Studio Bharat LIVE brings fans face-to-face with their favourite artists, offering an immersive experience that extends beyond screens. Shantanu Gangane, IMX Lead at Coca-Cola INSWA, said, “Coke Studio Bharat has become a cultural platform where consumers and artists unite through music and storytelling. Moving from digital to live immersive spaces allows us to create moments that celebrate India’s musical heritage in a unique way.”
In Delhi, the lineup includes Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam, and Khwaab. Fans will witness a blend of classical mastery, indie sensibilities, and the innovative sound that defines Coke Studio Bharat. Shreya Ghoshal shared her excitement, saying, “Being part of the first-ever live show is a privilege. It’s a moment to connect with fans in a way that’s truly special.” Aditya Rikhari added, “Coke Studio celebrates connection, culture, and creative courage. Performing live takes this to a new level.”
Meanwhile, the Guwahati showcase will feature Anuv Jain, Shankuraj Konwar, Rito Riba, and Anoushka Maskey, representing diverse regional sounds. Shankuraj Konwar said, “Being part of the debut LIVE show allows us to bring the culture of the Northeast to a national stage.” Rito Riba emphasized the significance of performing live, stating, “It’s about sharing our stories where they belong, with audiences who truly understand them.”
Coke Studio Bharat LIVE preserves the authenticity of India’s regional music while introducing audiences to fresh, contemporary collaborations. The format encourages cross-generational cultural engagement, bringing India’s folk, classical, and modern sounds into one vibrant space.
Further details on artist lineups, on-ground activities, and interactive experiences will be revealed closer to the events. Fans are encouraged to follow Coke Studio Bharat channels for updates and behind-the-scenes content.This initiative marks a significant step for Coca-Cola India, reinforcing its commitment to cultural storytelling, youth engagement, and celebrating India’s rich musical heritage in innovative ways. With live performances in Delhi and Guwahati, Coke Studio Bharat LIVE promises to be a landmark musical festival that connects artists and audiences like never before
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