Marriott International’s Asia Pacific excluding China (APEC) region delivered another stellar year of growth in 2025, marking its third consecutive year of record-breaking development. The region signed 187 new deals, adding over 28,000 rooms to its development pipeline, reflecting strong intra-regional travel demand and continued confidence from hotel owners and developers.
“2025 underscores the strength of Marriott’s growth engine across the region,” said Rajeev Menon, President, APEC, Marriott International. “Sustained travel demand and a diversified portfolio have enabled us to scale across markets and segments while creating compelling experiences for today’s travelers.”
Conversions and multi-unit agreements were key drivers of growth, representing 35% and 30% of total signings respectively. The top five markets for deal signings were India, Thailand, Vietnam, Malaysia, and Japan, with India leading the region with a record 99 deals, adding over 12,000 rooms.
A major highlight was the launch of Series by Marriott™ in India through a multi-unit deal that converted 26 hotels in a single day, adding approximately 1,900 rooms. The brand now has 37 open properties across 23 Indian cities, showcasing eco-sensitive and regionally inspired hotels.
Luxury continued to drive strategic growth, accounting for 19% of 2025 organic room signings. Notable luxury projects include JW Marriott Hotel Johor Bahru (Malaysia), Pottuvil Ritz-Carlton Reserve (Sri Lanka), The Ritz-Carlton Namuka Bay (Fiji), and Fraser’s House, Luxury Collection, Singapore. Marriott also strengthened midscale and lifestyle segments with brands like Four Points Flex by Sheraton and Series by Marriott, reflecting evolving traveler preferences.
In 2025, Marriott opened 109 new properties, including its 700th APEC hotel, Legacy Mekong, Can Tho, Autograph Collection in Vietnam. Other notable openings include The Farm at San Benito in the Philippines, Moxy Kathmandu in Nepal, and The Laurus Luxury Collection Resort in Singapore. By year-end, Marriott had over 730 open properties across 22 countries, spanning 27 brands, cementing its footprint in both established and emerging destinations.
With a robust pipeline, strong regional demand, and a diversified portfolio across luxury, premium, and midscale segments, Marriott’s APEC region enters 2026 poised for continued growth, delivering long-term value for hotel owners and memorable experiences for travelers.
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