Niharica Raizada, granddaughter of Bollywood music director OP Nayyar, served as a judge at the Miss Universe India pageant in Jaipur. She represented Raizada Entertainments, the company she chairs and founded, bringing her entertainment industry experience to the panel.
The pageant was held at Zee Studio and featured contestants from across India. Hosted by Nikhil Anand and Kay Sera Sera, the event aimed to spotlight young talent beyond beauty, including poise, cultural representation, and social impact.
Raizada, known for films such as Sooryavanshi, Masaan, Total Dhamaal, and IB71, also recently launched a music video titled Ishqbaazi, commemorating 100 years of OP Nayyar’s legacy. Her role on the jury drew attention from fans and industry observers alike.
Raizada Entertainments seeks to expand its footprint in Rajasthan’s entertainment landscape. The company is involved in films, events, and talent management. The Jaipur leg of the pageant added to its growing collaborations with national-scale beauty and talent platforms.
Event officials did not disclose judging criteria or results at the time. However, attendees noted the significance of the event in promoting regional talent on a national stage.
With Raizada on the jury, the pageant highlighted the blend of industry insight and regional representation, emphasizing the evolving role of entertainment companies in shaping India’s talent platforms.
