The phrase No Contract, No Coffee has been used by Starbucks workers for many months. It began as a chant during their protests for better pay, safer workplaces, and fair staffing. But this time, it has grown into something bigger. It has become a real boycott that asks customers to join the workers in their fight.
The call gained major attention when New York City Mayor-elect Zohran Mamdani asked people to stop buying coffee from Starbucks until the company signs a contract with its unionised workers. His message gave new energy to the labour movement. It also connected ordinary customers with the concerns of baristas who say they deserve better working conditions.
The boycott comes during an important moment. Starbucks workers launched a strike on the company’s famous Red Cup Day. This is one of Starbucks’ biggest business days of the year, when stores are usually crowded and sales are very high. By striking on this day, workers tried to make sure that their demands could not be ignored.
Workers say Starbucks has not reached a contract agreement with the union, even after months of efforts. They want clearer scheduling, safer working environments, better pay, and more support during busy hours. The company, on its part, has faced growing pressure as more stores join the union movement across the United States.
The boycott gives the union a way to include customers in the protest. Instead of only workers staying out of stores, customers are being asked to withhold their money. This adds a new kind of pressure on the company. It is no longer just a labour issue inside the store. It becomes a shared action that connects workers, consumers, and political voices.
Mamdani’s support highlights how political leaders can influence labour movements. His message did not force anyone to take sides, but it made people pay attention. It also reminded the public that consumer choices can play a role in workplace fairness.
The slogan No Contract, No Coffee now has a stronger meaning. It is no longer just something shouted during rallies. It represents a growing effort to support workers through the power of public participation. Whether this leads to a contract or changes within Starbucks will depend on the coming negotiations. But the events around Red Cup Day have already shown that workers’ voices can become louder when customers stand with them.
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