Tata Motors has partnered with Bollywood actor Vicky Kaushal for its Passenger & Electric Vehicle range. The collaboration kicked off with the ‘Take the Curvv’ campaign, launched during the IPL season.
Vicky Kaushal, known for taking unconventional roles, aligns with Tata Motors’ vision of innovation and progress. This partnership highlights the company’s push towards cutting-edge design, performance, and technology.
The campaign presents the Tata Curvv as more than just a car—it’s a symbol of bold choices. It encourages buyers to embrace new paths rather than follow the predictable route. The campaign’s IPL ads feature Vicky Kaushal embodying this spirit, connecting his career journey with the vehicle’s philosophy.
Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., emphasized Tata Motors’ commitment to pushing boundaries. He highlighted that both Tata Motors and Vicky Kaushal share a strong connection with India’s growth and global recognition.
Expressing his excitement, Vicky Kaushal said that partnering with Tata Motors felt like a natural fit. He praised the company’s legacy and innovation, stating that the ‘Take the Curvv’ campaign celebrates breaking barriers and choosing bold paths.
The Tata Curvv is set to redefine the mid-SUV segment with its striking design and advanced features. The campaign positions it as the perfect choice for those who dare to stand out. With the ‘Take the Curvv’ movement, Tata Motors aims to connect with a new generation of customers looking for confidence and individuality in their vehicles.
