Actor Barkha Singh is stepping into entrepreneurship with women’s footwear brand Nuvah. Taking on the role of Chief Creative Officer (CCO), she will work closely with the brand’s founder and CEO, Avni Jain, to shape its creative direction, including product design, brand communication, visual storytelling and cultural expression.
Known for her performances in projects such as Masaba Masaba, Criminal Justice, Engineering Girls and Please Find Attached, Barkha has also built a presence in the digital space through her interest in fashion, beauty and lifestyle. Her new role brings these interests together, giving her an opportunity to contribute to a business beyond her work as an actor.
Turning a Passion for Fashion into Business
Barkha’s association with Nuvah marks a step towards turning her long-standing interest in footwear into an entrepreneurial venture. In her new position, she aims to bring her understanding of global fashion trends and evolving Indian consumer preferences to the brand.
Her responsibilities will include contributing to Nuvah’s visual identity, product journey and overall creative vision. She will work alongside Avni Jain, whose approach places product development at the centre of the brand’s growth.
The collaboration aims to combine Barkha’s perspective on fashion and contemporary lifestyles with the founder’s product-focused vision. Through this partnership, the brand hopes to develop footwear that reflects changing style preferences while remaining relevant to the needs of Indian consumers.
Speaking about her new venture, Barkha Singh, actor and Chief Creative Officer at Nuvah, said, “What excites me about Nuvah is the opportunity to build a brand in its initial stage and shape its creative vision, from the initial concept to the final product. Fashion has always been a passion, and I’ve wanted to channel that interest into creating something of my own.”
She also highlighted her interest in adapting international fashion movements to suit Indian tastes. At Nuvah, she hopes to help create products that are contemporary, distinctive and aligned with the aspirations of the modern Indian woman.
Nuvah Focuses on Style and Comfort
Founded in 2026, Nuvah is an online-first women’s footwear brand that aims to combine style with comfort. Its product approach brings together thoughtful design and engineering-led innovation.
The brand features its proprietary Steady-Form footbed and patent-pending Style-Switch technology. The latter allows interchangeable heels, enabling customers to create different looks from a single pair of footwear.
These features form part of Nuvah’s effort to offer women footwear that balances versatility, design and everyday usability. Barkha’s involvement is expected to contribute to how the brand develops its products and communicates its identity to customers.
Barkha Singh’s Upcoming Projects
Alongside her new business venture, Barkha continues to remain active in the entertainment industry. She was recently seen in singer Darshan Rawal’s song Naal Naal Ve, which received positive responses, according to the information shared by the team.
The actor is also set to collaborate with Darshan Rawal on another project. In addition, she has an upcoming web show in the pipeline, which is expected to be announced soon.
With her appointment at Nuvah, Barkha Singh is expanding her professional interests beyond acting and into the fashion business. Her role will bring her closer to the process of building a consumer brand, from developing its creative identity to shaping the products it offers.
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