Kotak Securities’ flagship CSR drive is shaping financially aware youth across India—now in over 543 cities.
Kotak Securities Limited (KSL) has hit a major milestone with its flagship CSR initiative, Kona Kona Shiksha. The financial literacy programme reached 73,957 students in the financial year 2024-25, taking its total impact to 291,539 students since launch in July 2021.
Partnering with the National Institute of Securities Markets (NISM), the programme aims to make young Indians financially literate and future-ready. In FY25 alone, Kona Kona Shiksha conducted sessions in 283 cities across 914 colleges. Since inception, it has reached 2,957 colleges in 543 cities, thanks to the efforts of more than 400 trained resource persons.
Comprehensive 10-hour Training Model
Each participating student undergoes a 10-hour training module focused on:
- Personal finance
- Investment basics
- Securities markets
- Financial planning
At the end of the course, students take an online assessment and receive certification from NISM. The curriculum is designed not only to enhance financial decision-making but also to introduce potential careers in the financial services industry.
Voices from the Frontlines
NISM Director Sashi Krishnan expressed pride in the growing impact of the programme. “This initiative has truly empowered lakhs of students to navigate finance with confidence. We’re committed to scaling this mission further,” he said.
Shripal Shah, MD & CEO of Kotak Securities, added that the initiative is more than just CSR—it’s about shaping India’s financial future. “Every year, Kona Kona Shiksha grows stronger. Our collaboration with NISM helps bring financial education deeper into Bharat.”
Strong Feedback, Stronger Future
Participant feedback has remained consistently positive. Students have praised the course structure, interactive sessions, and real-world relevance of the content. The initiative is part of a larger education and livelihood drive by Kotak Securities, which also supports projects under the Kotak Education Foundation.
As India faces increasing financial complexities, such grassroots literacy programmes are becoming more critical than ever.
