Marico Limited has announced a major expansion of its haircare business with the launch of Parachute Advansed Protein Shampoo, marking the company’s entry into the hair cleansing category. The move is being seen as one of Marico’s biggest category expansions in recent years as the FMCG giant looks to strengthen its presence in India’s fast-growing shampoo market.
The new shampoo range has been launched under the trusted Parachute Advansed brand, which already has a strong reputation in the coconut-based hair oil segment. By entering shampoos, Marico is aiming to extend the brand’s long-standing haircare equity into a new product category while tapping into rising consumer demand for natural and ingredient-led personal care products.
According to the company, the newly launched Parachute Advansed Protein Shampoo range is built around the concept of preventing protein loss in hair. The formulations combine coconut milk with natural ingredients such as aloe vera, rosemary, amla, shikakai and almond, each designed to address specific hair concerns including damage repair, hair fall control, nourishment and shine.
The launch also reflects a broader shift in consumer preferences. In recent years, Indian consumers have increasingly shown interest in products that combine modern formulations with natural ingredients. Companies across the beauty and personal care industry have responded by focusing heavily on nature-inspired products that promise both effectiveness and familiarity.
Speaking about the launch, Ashish Goupal, CEO of India Core Business at Marico, described the move as a strategic extension of the Parachute Advansed brand. He said the company sees strong long-term potential in the shampoo category, which is estimated to be worth more than ₹10,000 crore in India and is growing at nearly 9 to 10 per cent annually. According to him, the launch is aimed at strengthening Marico’s position across the complete haircare segment while creating new growth opportunities for the brand.
Marico’s leadership also believes the timing is right for the expansion because Indian consumers are now actively seeking trusted brands that offer nature-forward solutions for everyday personal care needs. Vikram Karwal, Chief Marketing Officer for India at Marico, said the company has designed the shampoo range specifically for Indian hair needs and consumer preferences. He added that the launch is backed by a large marketing campaign spanning television, digital platforms, creator-led collaborations and regional outreach.
One of the major advantages for Marico is the already established reach of the Parachute Advansed brand across urban and rural India. The company believes this deep consumer connection will help the shampoo range quickly gain visibility and acceptance across markets. To encourage trials and wider adoption, the products have also been introduced in affordable sachet packs priced at Re. 1.
The shampoo range will be available in multiple sizes including 80 ml, 170 ml, 340 ml, 650 ml, 1 litre and 1.2 litre packs. The products will be sold through general trade, modern retail outlets and e-commerce platforms.
Industry experts believe the launch could intensify competition in India’s highly competitive shampoo market, where consumers are increasingly shifting towards premium and specialised products. Marico’s entry into the segment also highlights the growing importance of brand extensions in the FMCG sector, where companies are leveraging trusted household names to enter adjacent categories.
With the launch of Parachute Advansed Protein Shampoo, Marico is not only expanding its portfolio but also signalling its ambition to capture a larger share of India’s growing haircare market. If the initial response remains positive, the shampoo category could become an important growth driver for the company in the coming years.
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