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Mondelez India has strengthened primary healthcare access for over 1.45 million people by supporting 200 Health & Wellness Centres (HWCs) across four states—Himachal Pradesh, Madhya Pradesh, Andhra Pradesh, and Maharashtra. This initiative, part of the company’s decade-long CSR program, Shubh Aarambh, has significantly improved medical services in 800+ villages.
Key Achievements
The program, aligned with the Indian government’s Ayushman Arogya Mandir (AAM) initiative, has yielded remarkable results:
- 58% rise in patient footfall across HWCs.
- 11,618 high-risk pregnancies identified and referred for specialised care.
- 7,800+ children under five referred for advanced medical treatment.
- 160 Jan Arogya Samitis strengthened for community-driven healthcare monitoring.
Improved Healthcare Services
The initiative has enhanced critical healthcare services, ensuring:
- 96% of Sub-Health Centres provide antenatal care.
- 84% of HWCs offer postnatal care.
- 97% ensure routine immunisation.
- 87% cater to adolescent health needs.
- 12% increase in pregnancy registrations.
Recognised Healthcare Standards
Quality improvements have led to:
- 12 HWCs earning Kayakalp accreditation for excellence in hygiene and infection control.
- 10 HWCs achieving NQAS certification for meeting national healthcare quality standards.
- 1,028 healthcare workers trained in maternal, newborn, and child healthcare services.
Affordable & Inclusive Healthcare
By making medical services more accessible, the program has reduced out-of-pocket expenses by 21%. Additionally, over 800 healthcare workers have received training in gender-inclusive service delivery. Other initiatives include:
- Iron Sucrose IV administration for anaemia treatment.
- Targeted care for high-risk pregnancies.
- Custom health communication materials to boost awareness.
Future Expansion
Mondelez India hosted a Knowledge Exchange Workshop to share insights and best practices for scaling primary healthcare nationwide. The discussion reinforced the importance of HWCs in improving healthcare access and equity.
Leadership Speak
Ophira Bhatia, VP, CGA Lead (India & AMEA), Mondelez India, stated: “We have strengthened primary healthcare in 800+ villages, enhancing accessibility and affordability. Our work with government health authorities will serve as a model for expanding quality medical services across India.”
