Kotak Mahindra Bank has launched its new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ aimed at positioning itself as the go-to financial services provider for aspirational Indians. The bank is rolling out a multi-channel marketing campaign across television, digital, print, outdoor, and social media to promote the message.
Rohit Bhasin, President – Head Affluent, NRI, Business Banking, and Chief Marketing Officer, said the philosophy reflects Kotak’s renewed energy and belief that ambition, backed by the right financial partner, can drive extraordinary outcomes.
Kotak aims to unify its diverse businesses under this philosophy, resonating with individuals who aspire to achieve big goals. Kedarswamy Ravangave, Executive Vice President – Marketing, highlighted the campaign’s digital-first approach and large-scale execution across multiple platforms.
The initiative marks the beginning of a broader transformation at Kotak, aligning with its vision to empower ambition and progress.
