Hero MotoCorp has strengthened its connect with young riders by announcing actor Ishaan Khatter as the new brand ambassador for its sporty scooter range, Hero Xoom. Known for its focus on speed, agility and self-expression, the brand has also unveiled a lively new campaign that captures the energy of today’s youth.
The campaign brings a playful twist to a nostalgic musical hit, reimagined as “Xoom Xoom Xoom Baba”. It features Ishaan Khatter in a high-energy setting that blends action with a touch of romance. From adrenaline-filled rides to a fun scooter date, the film showcases the versatility of the Hero Xoom while ending with the catchy call to action, “Get, Set, Xoom”.
Ishaan Khatter’s association with the brand reflects the scooter’s youthful and dynamic personality. His spontaneity, energy and strong connection with younger audiences align seamlessly with the identity of Hero Xoom, which is positioned as a bold and expressive choice for modern riders.
Speaking about the collaboration, Aashish Midha, Head of Marketing at Hero MotoCorp, said that Hero Xoom represents the company’s commitment to building products that resonate with young India. He highlighted its distinctive design, performance-driven features and strong street presence as key elements that set it apart. He also expressed excitement about Ishaan Khatter joining the brand, noting that his personality perfectly complements the spirit of Hero Xoom.
Sharing his experience, Ishaan Khatter described the campaign as exciting and effortless. He said the film beautifully combines thrill with romance, set against the backdrop of a spontaneous scooter ride. He added that the recreated version of an iconic song brings together nostalgia and youthful energy, making it highly relatable for audiences.
The soundtrack of the campaign is voiced by legendary singer Usha Uthup, adding a unique charm and familiarity to the film. The campaign has been conceptualised and executed by McCann India, part of Omnicom Advertising India, ensuring a vibrant and engaging narrative.
Hero MotoCorp continues to focus on innovation and design to meet the aspirations of new-age consumers. The Hero Xoom lineup, which includes Xoom 110, Xoom 125 and Xoom 160, offers a mix of performance and advanced features such as fast acceleration, large 14-inch wheels, LED projector headlamps and front disc brakes.
While the Xoom 110 and Xoom 125 are available across Hero MotoCorp dealerships, the Xoom 160 is offered through the company’s premium Hero Premia outlets.
With this campaign and new association, Hero MotoCorp aims to further strengthen its position in the scooter segment while appealing to a generation that values style, performance and individuality.
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