Premium spirits company ABD Maestro Pvt. Ltd. has marked a significant step in its national expansion strategy by entering the Odisha market with a curated portfolio of luxury and super-premium alcoholic beverages. The company has introduced four of its flagship brands in Bhubaneswar, aiming to cater to the growing demand for premium experiences among consumers in the state.
ABD Maestro is the luxury and super-premium subsidiary of Allied Blenders and Distillers Limited (ABD), one of India’s leading domestic spirits companies. Bollywood actor and entrepreneur Ranveer Singh serves as Co-Founder and Creative Partner of the venture, bringing a contemporary and youthful perspective to the company’s premium offerings.
The Odisha launch includes AODH Irish Whiskey, WOODBURNS Contemporary Indian Malt Whisky, YELLO Designer Whisky and RANGEELA Contemporary Indian Vodka. Each brand has been positioned to appeal to consumers seeking distinctive flavours, craftsmanship and authentic storytelling.
AODH Irish Whiskey is crafted using a traditional triple distillation process, offering a smooth and refined drinking experience. WOODBURNS Contemporary Indian Malt Whisky has already earned recognition on the international stage, receiving several prestigious awards for quality and innovation. YELLO Designer Whisky combines Scotch and Indian malts to create a unique fusion designed specifically for modern Indian tastes. Meanwhile, RANGEELA Contemporary Indian Vodka celebrates India’s vibrant spirit through a playful and expressive brand identity.
The launch reflects ABD Maestro’s broader vision of creating a future-ready portfolio of premium spirits that blend international quality standards with strong cultural relevance. As consumer preferences continue to evolve, particularly among younger and urban audiences, the company sees Odisha as a promising market for premium and luxury beverage experiences.
Speaking at the launch event in Bhubaneswar, Managing Director Bikram Basu highlighted Odisha’s rich heritage of craftsmanship and artistic traditions. He noted that the state’s appreciation for quality and authenticity makes it an important market for the company’s expansion plans.
According to Basu, Odisha’s legacy of Patta Chitra paintings, Pipli applique work, silver filigree craftsmanship, Kotpad textiles and Ikat weaving demonstrates a deep understanding of artistry and detail. He said the company’s portfolio has been carefully developed to combine world-class craftsmanship with contemporary luxury, offering consumers a diverse range of experiences.
The launch also reinforces ABD Maestro’s ambition to build one of India’s most distinctive premium spirits portfolios. The company continues to expand its footprint across key markets while strengthening the presence of brands that have already gained national recognition.
Beyond the newly launched products, ABD Maestro’s wider portfolio includes luxury labels such as Arthaus Blended Malt Scotch Whisky, Zoya Special Batch Gin, Pumori Small Batch Gin, Segredo Aldeia Café and White Rums, and Russian Standard Vodka, which is available in multiple variants through the company’s international partnerships.
As India’s premium beverage market continues to grow, ABD Maestro’s Odisha entry signals confidence in the state’s evolving consumer landscape. With a combination of global craftsmanship, local relevance and strong brand storytelling, the company is positioning itself to capture a larger share of the country’s premium spirits segment.
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