Coca-Cola India is making sure no one goes thirsty at Maha Kumbh 2025, cleverly leveraging one of the world’s largest cultural events for a marketing masterstroke. With beloved brands like Coca-Cola, Thums Up, Sprite, Maaza, and more available every 400 meters, attendees can hydrate without ever having to search too far, a savvy move that screams, “We have got you covered!”
In a nod to tradition, Coca-Cola is rolling out Maha Kumbh special edition packaging for some of its drinks. These exclusive designs blend local cultural elements, turning everyday beverages into unique keepsakes that celebrate India’s rich heritage. It’s not just about quenching thirst; it’s about sipping on a slice of culture!
But wait, there’s more! Coca-Cola’s on-ground presence is tailored to keep visitors not just hydrated but thoroughly delighted. Hydration carts and food court activations are set up to pair your favorite Coca-Cola beverages with Kumbh’s diverse culinary treats, making each bite even better. It’s a foodie’s dream, with a fizzy twist!
Greishma Singh, Vice President Marketing, Coca-Cola India and South West Asia, shares, “We are thrilled to bring our beverages to Maha Kumbh, ensuring millions stay refreshed during this iconic event. We will pair our drinks with local flavors and create immersive experiences that make the celebration even more memorable. Our initiatives at the event also aim to showcase the potential of repurposed packaging, raising recycling awareness and inspiring collective action.”
Not stopping at just refreshment, Coca-Cola is adding an eco-friendly angle with waste management initiatives focused on collecting and recycling PET waste. Talk about refreshing in more ways than one!
As Coca-Cola India adds a bubbly touch to Maha Kumbh 2025, it’s not just about the drinks. The brand is creating lasting moments of joy and fostering a sense of shared responsibility, ensuring visitors take home more than just memories, they leave with a renewed commitment to sustainability.
