POCO India has announced Bollywood actor Akshay Kumar as its brand ambassador, just before the launch of the POCO X7 series, set for 9 January at 5:30 PM. This move reflects the company’s focus on reaching India’s youth as it prepares to introduce its latest smartphones.
The X7 series, which includes the POCO X7 and X7 Pro, is expected to offer notable features in the affordable premium category. The POCO X7 will feature a durable 1.5K AMOLED 3D Curved Display, while the X7 Pro will come with a large 6550mAh battery using Silicon Carbon Technology. Both models will run on Xiaomi HyperOS 2.0, incorporating advanced AI capabilities to enhance the user experience.
Himanshu Tandon, Country Head of POCO India, commented, “Akshay Kumar’s persona aligns well with our approach to technology and innovation. His involvement is set to strengthen our brand as we launch the X7 series.”
Akshay Kumar expressed his enthusiasm, stating, “I’m excited to partner with POCO. Their focus on bold innovation and the ‘Xceed Your Limits’ campaign aligns with my own beliefs about pushing boundaries.”
The partnership with Akshay Kumar and the launch of the X7 series mark a significant step for POCO as it aims to strengthen its presence in India’s competitive smartphone market.
