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The Union Health Ministry has issued an advisory to the Indian Premier League (IPL), directing a complete ban on tobacco and alcohol advertisements, including surrogate promotions. This step is aimed at protecting public health and discouraging the promotion of harmful products during one of the world’s most-watched cricket leagues.
The directive, sent to IPL chairman Arun Dhumal by Director General of Health Services Atul Goel, highlights the health risks associated with tobacco and alcohol consumption. It urges strict enforcement of advertising restrictions and calls on sportspersons and commentators to avoid endorsements linked to these products.
The ministry’s advisory points out that non-communicable diseases (NCDs), including heart disease, cancer, lung disease, diabetes, and hypertension, account for over 70% of annual deaths in India. It stresses that tobacco and alcohol are major risk factors contributing to these conditions.
The IPL, as one of India’s most influential sports platforms, is expected to uphold social responsibility by discouraging the promotion of harmful substances. The ministry emphasised that cricket players are role models for millions and should lead by example in promoting a healthy lifestyle.
This directive comes just ahead of IPL 2025, which is set to begin on 22 March, with Kolkata hosting the opening ceremony and final. The defending champions, Kolkata Knight Riders, will look to retain their title.
The advisory aligns with India’s broader public health initiatives and efforts to regulate harmful product promotions in sports. By enforcing these restrictions, the government aims to reduce the impact of tobacco and alcohol marketing on young and impressionable audiences.
