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Limca is bringing back its signature refreshment with the ‘Lime ‘N’ Lemoni’ campaign, starring Tripti Dimri. The new ad captures the uplifting, breezy experience of enjoying a chilled Limca on a hot day.
The campaign revolves around the energising effect of Limca’s distinct fizzy, lemony taste. As Dimri takes a sip, the scene transforms, bringing in dynamic visuals and a rush of zest. The ad also features a catchy jingle, adding to the brand’s nostalgic charm.
Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category at Coca-Cola India, highlighted the campaign’s intent to reinforce Limca’s leadership in the beverage market, ensuring it remains the top choice for instant revitalisation.
Dimri shared her excitement about the campaign, recalling fond memories associated with Limca. She expressed her joy in working with director Dibakar Banerjee and the creative team to bring the campaign to life.
Conceptualised by VML, the campaign is driven by a 360-degree strategy across platforms, ensuring widespread visibility and engagement. With this campaign, Limca invites consumers to experience the invigorating Lime ‘N’ Lemoni feeling—delivering a refreshing boost like no other.Creative Team: Nakul Sharma, Tirtho Ghosh, Deepak Pandey, Ramesh Sain, Kavya Rangan
Account Management: Charu Bhatnagar, Virender Bhawnani, Varundeep Kaur
Strategy: Shubhrojyoti Roy, Khyati Gupta
Production House: Hogarth
Director: Dibakar Banerjee
Music: Sameer Uddin
Singer: Lagnajita Chakraborty
