One97 Communications Limited (OCL), which owns Paytm, has implemented digital parking payment solutions at the 38th Surajkund International Crafts Mela, held from 7 to 23 February 2025 in Surajkund, Faridabad, Haryana. The initiative aims to streamline parking transactions through Paytm’s All-in-One Card Machines and QR codes, facilitating fast and secure cashless payments.
The deployment enables visitors to make hassle-free payments using Paytm UPI, UPI Lite, RuPay Credit Card on UPI, and credit cards. The system also provides real-time audio alerts upon transaction completion, ensuring a smooth parking experience.
The Surajkund International Crafts Mela showcases India’s diverse handicrafts, handlooms, and cultural heritage. By integrating digital payment solutions, Paytm enhances visitors’ convenience, allowing them to focus on the event without concerns about parking payments. The initiative also reduces congestion at exits and minimises the dependency on cash handling.
A Paytm spokesperson stated, “We are providing our digital payment solutions at the Surajkund International Crafts Mela to enable a seamless and efficient parking payment experience for attendees. Our solutions are designed to enhance convenience while ensuring smooth traffic management at the event.”
Paytm’s platform supports various payment methods, including UPI transactions, UPI Lite for small-value payments, and RuPay Credit Card integration on UPI. Additionally, Paytm has expanded its global payment capabilities, allowing users to make UPI payments in regions such as the UAE, Singapore, France, Mauritius, Bhutan, Sri Lanka, and Nepal.
The deployment of Paytm’s digital payment solutions at the Surajkund International Crafts Mela aligns with the broader push towards a cashless economy, reinforcing the adoption of digital transactions across large-scale public events.
