A new space for AI-powered innovation and real-world tech solutions opens in Goregaon
Samsung has launched a futuristic Business Experience Studio (BES) in Mumbai, offering a glimpse into the future of enterprise technology. Located on the 28th floor of Oberoi Commerz-II in Goregaon East, the 6,500-square-foot studio is designed to showcase seamless integration between Samsung’s smart devices and business solutions.
A Playground for B2B Innovation
This is Samsung’s second such initiative after its Executive Briefing Centre in Gurugram. The studio is aimed at helping businesses explore smart technologies that can transform commercial operations. From smart classrooms and connected healthcare to paperless banking and AI-enabled hospitality, the BES offers a hands-on experience for companies across sectors.
The space is divided into zones, each built around specific use cases. Visitors can interact with Samsung’s cutting-edge tools in real-world setups tailored for startups, educational institutions, banks, hospitals, hotels and more.
What You’ll Find Inside
Zone 1 focuses on sector-specific solutions. It features interactive displays for education, digital signage for retail and finance, and diagnostic tools for healthcare. All devices work in sync to deliver a cohesive digital experience.
Zone 2 is built around unified solutions. SmartThings Pro powers intelligent meeting and hotel room setups, while “The Wall” display caters to corporate, government and automotive needs.
Zone 3 displays consumer electronics adapted for shared living spaces and startups, such as refrigerators, washing machines and system ACs.
Zone 4 showcases smart home scenarios, with connected bedrooms, kitchens and entertainment zones. Tech enthusiasts can also explore immersive gaming and home cinema setups.
Built for Business Growth
Samsung said the Mumbai studio reflects its commitment to creating human-centred, sustainable and scalable digital experiences. It offers a platform for enterprises to test, understand and adapt technology to their specific needs.
This studio arrives as Mumbai continues its push towards becoming a digital innovation hub. Businesses are invited to visit the studio from Monday to Friday, between 9:00 AM and 6:00 PM.
