Kids’ footwear brand Aretto has expanded its retail presence in Mumbai with the launch of a new store at Infinity Mall, Malad West. With this opening, the company now operates 67 retail stores across India, including five outlets in Mumbai, as it continues to strengthen its offline presence alongside its digital business.
The new store has been designed to provide parents and children with an interactive shopping experience rather than a conventional retail space. According to the company, the outlet showcases the design philosophy, technology and functionality behind its footwear, enabling customers to better understand the features that distinguish the brand’s products.
Aretto focuses on children’s footwear that supports growing feet while offering comfort and durability for everyday activities. The company says its products are designed to meet the changing needs of children through innovative design and technology.
One of the key highlights of the new store is Aretto’s complete range of footwear featuring its patented SuperGrooves Expandable Sole Technology. The technology is designed to adapt to the natural growth of children’s feet, allowing the footwear to accommodate changing foot sizes over time. The company believes this approach offers a practical solution for parents while ensuring comfort for children.
Commenting on the expansion, Satyajit Mittal, Founder and CEO of Aretto, said Mumbai continues to be an important market for the brand. He added that increasing the company’s retail presence in the city will allow more families to experience Aretto’s products firsthand before making a purchase.
The Malad outlet offers customers access to Aretto’s full range of children’s footwear, including products developed using the company’s proprietary technologies. The store has also been planned to create a child-friendly shopping environment with product displays that explain the innovation and design behind the footwear.
The latest store opening forms part of Aretto’s broader retail expansion strategy. While the company has built a presence through its online platform and direct-to-consumer (D2C) business, it is now increasing investments in physical retail to reach more customers across the country.
Industry experts note that organised retail for children’s products has witnessed steady growth, with consumers increasingly seeking specialised brands that focus on comfort, safety and quality. By expanding its offline network, Aretto aims to strengthen its position in India’s growing kids’ footwear market and improve accessibility for families looking for specialised footwear solutions.
With its latest outlet in Malad, the company is looking to deepen its presence in Mumbai while continuing its nationwide retail expansion. Aretto says it will continue to invest in both physical stores and digital platforms as part of its long-term growth strategy, bringing its products closer to consumers across India.
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