Author: Deshwale Editorial Desk

Prime Focus is taking India to the forefront of generative AI innovation with its latest strategic move. Brahma, an AI and content tech arm of Prime Focus’s DNEG Group, has acquired AI firm Metaphysic in a deal that values Brahma at $1.43 billion. This marks a major shift in AI-powered content creation, bridging the gap between Hollywood-style visual effects and scalable AI-driven production tools. Metaphysic, known for its hyper-realistic AI-driven content, has made its mark in Hollywood and live entertainment. The merger will bolster Brahma’s suite of AI-native products for video, image, and audio creation, offering enterprises and content creators…

B2B marketers in India are under growing pressure to prove their marketing impact, with nearly half having to justify spending to senior executives every month. A LinkedIn report reveals that while measuring long-term returns remains a challenge, AI is proving to be a game-changer, with 94% of Indian B2B marketers reporting improved ROI when using AI-driven tools. The study, which surveyed over 1,000 B2B marketers across India, the US, UK, and France, highlights the increasing importance of AI in audience segmentation, predictive analytics, and content personalisation. AI-driven insights are helping marketers bridge the gap between traditional volume-based metrics and value-driven…

Limca is bringing back its signature refreshment with the ‘Lime ‘N’ Lemoni’ campaign, starring Tripti Dimri. The new ad captures the uplifting, breezy experience of enjoying a chilled Limca on a hot day. The campaign revolves around the energising effect of Limca’s distinct fizzy, lemony taste. As Dimri takes a sip, the scene transforms, bringing in dynamic visuals and a rush of zest. The ad also features a catchy jingle, adding to the brand’s nostalgic charm. Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category at Coca-Cola India, highlighted the campaign’s intent to reinforce Limca’s leadership in the…

Samsung R&D Institute India, Bangalore (SRI-B), has launched the Samsung Innovation Campus (SIC) at Geetha Shishu Shikshana Sangha (GSSS) Institute of Engineering and Technology for Women, Mysore, making it the first women-only engineering college in Karnataka to host the programme. This initiative aims to foster gender inclusivity in STEM and empower future women tech leaders. The SIC programme, introduced globally in September 2022, is designed to equip students with industry-relevant skills in Artificial Intelligence, Machine Learning, Big Data, and Coding & Programming. Developed by Samsung’s global R&D experts, the curriculum blends offline and online training, enabling students to work on…

Insurance fraud is on the rise, and scammers are getting more sophisticated. Falling for a fake insurance agent can leave you without coverage when you need it most. Considering the impact that this can have, InsuranceDekho, India’s leading insurtech brand, has come up with a list of five major red flags to help people stay alert and protect themselves: 1. Too Good to Be True Offers If an insurance plan promises unrealistically low premiums, guaranteed high returns, or “exclusive” deals, be cautious. Genuine policies always come with risks and standard terms. If something sounds too good to be true, it…

Indian singles are rewriting the rules of relationships, prioritising compatibility over convention. According to Jeevansathi’s Modern Matchmaking Report 2025, based on insights from over 21,000 respondents, men are more inclined toward love and romance, while women seek long-term compatibility. Love, Compatibility, and Changing Expectations The survey reveals that 47% of men prioritise love when choosing a partner, compared to just 29% of women. Instead, 39% of women prioritise compatibility, with only 11% considering financial stability a deciding factor. Regional differences also play a role—while singles in Delhi and Mumbai favour romance, those in Bangalore emphasise compatibility. Relocation vs. Staying Home:…

Shoolini Lifesciences Private Limited (SLS) has received NABL accreditation for its Food Testing Laboratory. This recognition strengthens its role in food quality assurance and research. The accreditation, granted under ISO/IEC 17025:2017 standards, confirms the lab’s technical competence and compliance with global food safety benchmarks. Located at Shoolini University Campus in Solan, the facility conducts comprehensive food and water testing. The accreditation covers edible oil and fats, alcoholic and non-alcoholic beverages, dairy products, spices, bakery items, cereals, packaged water testing, microbiological studies, and pathogen analysis. “Our lab brings accredited food and water testing facilities to Himachal Pradesh. We ensure safe and…

X’s AI division, xAI, has launched Grok 3, an upgraded version of its chatbot, bringing it closer to OpenAI’s ChatGPT and Google’s Gemini. With improvements in reasoning, deep search capabilities, and voice interaction, Grok 3 aims to shake up the AI market. DeepSearch for Better Responses: One of Grok 3’s biggest updates is DeepSearch, a feature designed to enhance accuracy and depth in responses. Unlike previous models, which relied on surface-level data, DeepSearch digs deeper into relevant sources before generating answers. Standalone App and Voice Mode: Grok 3 is now available as a separate app, making it more accessible beyond…

In an unexpected twist, significant quantities of gold are being airlifted from London’s vaults to New York. This surge in transatlantic bullion movement is primarily driven by fears of impending US tariffs on European metals and a notable price disparity between the two markets. The catalyst for this gold migration is the looming threat of tariffs by President Trump on European imports. Anticipating these potential trade barriers, banks and traders are preemptively relocating their gold reserves to the US to sidestep increased costs and ensure market accessibility. This strategic move aims to mitigate the financial impact of such tariffs on…

Tesla is accelerating its plans to enter the Indian market. The company’s senior officials are set to visit the country in April. The delegation will engage with key government departments, including the Prime Minister’s Office (PMO), the Ministry of Heavy Industries, the Ministry of Road Transport and Highways (MoRTH), and the Ministry of Commerce. The visit aims to assess Tesla’s operational strategy in India and explore potential benefits under the government’s latest EV policies. One of the world’s leading electric vehicle (EV) manufacturers, Tesla, is expected to launch its operations in India this year. Reports indicate that the company may…