Coke Studio Bharat is returning with Season 3, bringing together some of India’s most powerful voices and diverse musical influences. Known for blending traditional stories with modern beats, Coke Studio Bharat continues to resonate with younger audiences while celebrating the country’s rich musical heritage. This season promises an exciting mix of folk traditions and contemporary sounds, creating a unique musical experience that spans regions and genres.
The latest season will showcase a remarkable line-up of artists representing the heart and soul of their regions. Featured performers include Vishal Mishra, Malini Awasthi, Shalmali Kholgade, Santhosh Narayanan, Shankuraj Konwar, Dhanda Nyoliwala, Prateeksha Srivastava, Ofro, Thiarajxtt, Gulab Sidhu, Jassa Dhillon, Raaginder, Aditya Gadhvi, Madhubanti Bagchi, Siddharth Amit Bhavsar, Jayamoorthy, Xvir Grewal, Dabzee, SVDP, Mehak Sidhu, Bhargav Purohit, and the Indian Choral Ensemble. Each track will be a tribute to India’s cultural diversity, blending genres such as Awadhi folk, Punjabi hip-hop, Assamese alternative rock, and Tamil folk.
Singer Vishal Mishra expressed his excitement, saying that Coke Studio Bharat is a platform that celebrates India’s musical landscape. He looks forward to contributing his sound and witnessing how different genres come together to create a unique narrative.
Greishma Singh, Vice President of Coca-Cola India & South-West Asia, highlighted the importance of storytelling and cultural connections. She stated that Season 3 brings a youthful perspective, combining traditional sounds with modern influences. The new season aims to create a distinct sonic and visual identity, celebrating a diverse set of artists from across India.
Devraj Sanyal, Chairman and CEO of Universal Music Group India & South Asia, shared his enthusiasm about taking Indian music to a global audience. He noted that Season 3 combines contemporary sounds with rich cultural storytelling, offering a high cultural quotient that resonates with today’s listeners.
Folk music icon Malini Awasthi emphasised the nostalgic power of traditional music, saying it reflects the history and soul of people and regions. She believes that Coke Studio Bharat is helping to introduce these timeless sounds to a new generation while maintaining a balance between tradition and modernity.
Coke Studio Bharat Season 3 is all set to redefine India’s musical identity, showcasing groundbreaking compositions and powerful performances. The first track is scheduled to drop on 21 February.
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies, offering a wide range of high-quality drinks, including sparkling beverages, juices, dairy products, hydration options, coffee, and tea. The company’s popular products in India include Coca-Cola, Coca-Cola Zero Sugar, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid, and Honest Tea. Additionally, it offers hydration beverages like Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani, and Bonaqua, as well as premium products such as Schweppes and Costa Coffee.
Coca-Cola India is dedicated to sustainability, focusing on water replenishment, packaging recycling, sustainable agriculture, and reducing carbon emissions across its value chain. With a vast network of nearly 5 million retail outlets, the company serves millions of consumers across the country. Globally, Coca-Cola, along with its bottling partners, employs over 700,000 people, contributing to economic growth in local communities worldwide.
Coke Studio Bharat Season 3 is expected to captivate audiences with its innovative approach, bringing together legendary maestros and emerging talents to celebrate India’s musical diversity.
