Amazon MX Player has launched a new campaign featuring cricketer Shikhar Dhawan and social media influencer Orry. The campaign promotes the platform’s vision of providing free, high-quality entertainment to Indian viewers.
With Amazon’s recent acquisition of MX Player, the service aims to redefine India’s free streaming experience. The new campaign highlights the platform’s vast content library and its commitment to offering entertainment without any cost.
Aruna Daryanani, Head – Marketing, Product & Tech at Amazon MX Player, said, “Our latest campaign showcases our vision to premium quality content for free to all Indians. By bringing together cricket icon Shikhar Dhawan and social media sensation Orry, our aim is to highlight our vast content selection that viewers across the country can enjoy on the service, at no cost! The campaign brings in great humour and reflects our commitment to offering great content, innovative marketing, and strategic partnerships.”
Shikhar Dhawan, being part of this campaign shared, “Entertainment, like cricket, has the power to bring people together. Collaborating with Amazon MX Player for this campaign was an absolute joy, the energy and fun of the ‘Shikhar x Orry’ spot are contagious. It’s amazing to see how Amazon MX Player is redefining free entertainment for millions of Indians, and I’m thrilled to be part of this journey.”
Adding to this, Orry shared, “This campaign was such a blast to be part of. Pairing up with Shikhar for the ‘Shikhar x Orry’ spot truly brought out the jodi vibes, and the concept is so fresh and fun. Amazon MX Player is bringing something truly unique to the table, and I’m so excited to see audiences connect with this campaign and its amazing content.”
Amazon MX Player’s “Watch Free, No T&C” promise guarantees viewers a fully free entertainment experience. The platform offers advertisers an opportunity to engage with a large, active audience. With a diverse content library featuring returning seasons, original series, international shows, and movies across genres like romance, drama, thrillers, and action, Amazon MX Player caters to all tastes. It’s easily accessible via its app on mobile, Connected TVs, Amazon Shopping app, Prime Video, and Fire TV.
Watch it here:
