Libas has strengthened its offline presence with a new store at Oberoi Sky City Mall in Borivali, Mumbai. The store, which opened on 15 August, covers 4,000 sq. ft. and marks a significant milestone in the brand’s ongoing retail growth strategy.
The expansion aligns with Libas’ plan to launch more than 50 stores across India by the end of 2025. Known for its philosophy of “Made in India. Made for India,” the brand aims to create spaces that mirror the aspirations of modern Indian women.
The launch is also linked to Libas’ “11 Steps Closer” campaign, which celebrates fashion-forward women across the country. Each new outlet is being designed not only as a retail space but also as a hub for customer engagement, reflecting both local aesthetics and a consistent Libas identity.
The company’s 2025 strategy focuses on blending design-led innovation with digital enablement. By targeting high-growth Tier 1 and Tier 2 markets, Libas plans to scale quickly while staying rooted in India’s cultural diversity. The new Mumbai outlet is one of several upcoming launches that aim to capture urban and semi-urban demand for fast, affordable, and stylish fashion.
