Real estate developer ORA Group has announced its entry into the integrated township and plotted development segment through ORA Land, the company’s dedicated land development arm. The move marks a significant expansion of the group’s real estate portfolio and begins with the launch of BluBay, a large-scale integrated community planned in Karjat, one of the fastest-growing real estate destinations in the Mumbai Metropolitan Region (MMR).
The company believes Karjat’s rapid transformation, driven by improving infrastructure and connectivity, makes it the ideal location for its first project in this segment. With increasing demand for spacious homes, second-home investments and nature-centric living, Karjat has emerged as a preferred destination for both end-users and investors seeking long-term value.
ORA Land’s flagship development, BluBay, has been envisioned as a modern integrated township that combines residential plots with lifestyle amenities, wellness-focused spaces and sustainable planning. The project aims to offer buyers the flexibility of land ownership while providing the conveniences associated with contemporary township living.
Speaking about the company’s latest venture, Unnati Varma, Director of ORA Land, said the project reflects ORA Group’s evolving vision for real estate development.
“Our entry into integrated township and plotted developments is a natural progression of ORA Group’s growth journey. Karjat offers a rare combination of connectivity, scenic surroundings and long-term investment potential. Through BluBay, we are creating more than a plotted development. We are building a complete lifestyle destination designed around open spaces, wellness experiences and world-class infrastructure,” she said.
A key highlight of the project is its signature crystal-clear lagoon, which is expected to serve as the centrepiece of the development. The township is being designed in collaboration with Morphogenesis, one of India’s leading architectural firms, while lagoon expertise is being provided by Fluidra, a global company known for creating large-scale water-based experiences.
Further strengthening the project’s market positioning, Indian cricketer Suryakumar Yadav has been appointed as the brand ambassador for BluBay. The announcement follows a social media campaign built around the concept of #T60Life, which generated significant interest among fans and followers.
The campaign focused on promoting a lifestyle that balances ambition, wellness and meaningful living beyond the fast pace of urban environments. According to the company, this vision closely aligns with BluBay’s philosophy of combining nature, recreation, community living and long-term wealth creation within a single destination.
The upcoming township will feature well-planned residential plots supported by modern infrastructure, landscaped open areas, recreational facilities and community-focused amenities. The development is expected to appeal to a wide range of buyers, including families looking for primary residences, second-home purchasers and investors seeking growth opportunities in emerging markets.
Karjat’s growing popularity has been supported by major infrastructure developments, improved road and rail connectivity, and its strategic location near Mumbai, Navi Mumbai and Pune. At the same time, changing lifestyle preferences have increased demand for larger living spaces and wellness-oriented environments, creating strong momentum for plotted developments and integrated communities.
ORA Group views this launch as the beginning of a broader strategy to unlock the value of strategically located land parcels and transform them into organised, future-ready destinations. The company plans to explore additional opportunities across Maharashtra and other high-growth markets in the coming years.
With BluBay, ORA Land is positioning itself at the intersection of lifestyle, investment and sustainable development. As demand for planned communities continues to rise, the company hopes to create destinations that not only enhance quality of life but also deliver long-term value for homeowners and investors alike.
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