Reliance Broadcast Network Limited (RBNL) has announced the launch of ONE BIG WORLD, a new integrated media and entertainment ecosystem that brings together radio, digital platforms, news, digital out of home advertising and live experiences under a single umbrella. The initiative marks a major shift in the company’s business strategy as it aims to create a connected media network for audiences and advertisers.
The company said ONE BIG WORLD is built on the legacy of BIG FM and is designed to connect with consumers across both physical and digital platforms. It will operate from an upcoming 60,000 square foot facility in Noida and is expected to strengthen the company’s presence in India’s fast changing media landscape.
According to RBNL, the ecosystem currently reaches more than 500 million users every month through 67 BIG FM radio stations, the BIG News Network, BIG LIVE digital platform, social media channels and more than 5,000 digital out of home screens across over 75 cities. The company also plans to expand into hyperlocal and regional language content with new offerings including BIG FM One, BIG Experiences and BIG Vibe.
The new ecosystem aims to remove barriers between content creation, distribution and audience engagement. It is designed to help advertisers run integrated campaigns across multiple platforms while offering consumers a more connected media experience.
ONE BIG WORLD is built around three key business segments. The first includes BIG FM, BIG News Network and BIG DOOH. BIG FM continues to operate as one of India’s largest single brand FM radio networks with 67 stations serving listeners across more than 1,900 towns and over 1.2 lakh villages. BIG News Network focuses on digital first news content and plans to expand with additional regional channels and a dedicated business news channel. BIG DOOH manages a large transit based digital advertising network that is also moving towards technology driven programmatic solutions.
The second segment focuses on digital products. BIG FM One will offer AI powered personalised audio and video content in multiple Indian languages. It will include hyperlocal programming, community features, interactive formats and commerce integration. BIG LIVE, which has crossed 100 million lifetime users, will continue offering interactive services, while BIG Social Connect plans to expand its social media presence through more than 100 new digital handles.
The third segment centres on live events and experiences. BIG Vibe will focus on youth oriented entertainment, artist tours and premium venue partnerships. The company also plans to expand concerts, awards, expos, festivals and corporate events through BIG Experiences, which will specialise in large scale brand activations and enterprise engagements.
RBNL believes the launch comes at a time when audiences are consuming content across multiple platforms while advertisers increasingly seek unified media solutions. With ONE BIG WORLD, the company aims to strengthen its position as a future ready media and entertainment network by combining radio, digital media, news, outdoor advertising and live experiences into a single integrated ecosystem.
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