The ethical beauty brand celebrates 19 years in India with a meaningful mobility mission.
To mark its 19th anniversary in India, The Body Shop has launched a transformative initiative aimed at both environmental impact and social empowerment. Under the Spark A Change 2.0 campaign, the brand donated 19 electric tricycles to waste collectors across the country, helping boost their mobility, income, and dignity. This effort was executed in collaboration with Plastics For Change (PFC), a long-standing Community Fair Trade (CFT) partner.
Since entering India in 2006, The Body Shop has blended ethical beauty with actionism. From cruelty-free skincare to recycling campaigns, it has positioned itself as more than just a cosmetics brand—it is a movement for change. This latest campaign continues that legacy by turning plastic waste into opportunity.
Backed by customer contributions collected nationwide, the donation drive concluded on 31 March 2025. The 19 electric tricycles will now support waste workers in carrying heavier loads, travelling longer distances, and increasing monthly earnings.
The collaboration between The Body Shop and PFC has already diverted over 2,330 metric tons of plastic from landfills, cut 4.4 million kg of CO₂ emissions, and empowered more than 2,000 waste workers with steady income and dignity. The partnership has also helped formalise informal waste collection and build a fair-trade model around recycled plastic.
Beyond this, the brand is pushing for inclusive growth. It has launched over 50 community programmes in India, including the Youth Collective Council (YCC), formed in 2023 to bring young voices into corporate decisions. The Body Shop has also rolled out Braille signage in stores, trained staff in gender sensitivity, and promoted inclusive hiring practices.
Through its Return, Recycle, Repeat (RRR) programme, the brand encourages customers to return product empties for recycling—further reducing its environmental footprint.
With over 200 retail touchpoints, a digital presence in 1,500 cities, and service across 15,000+ pin codes, The Body Shop India is entering its 20th year with renewed purpose. According to CEO Rahul Shankar, the brand aims to double its India business in the next three years—without compromising its values.
As India’s beauty industry grows, The Body Shop stands out by proving that ethical, sustainable business can scale—while still being personal, purposeful, and powerful.
