Sony Pictures Networks India (SPNI) is set to bring one of the world’s most iconic game shows, Wheel of Fortune, to Indian audiences. Recognised by Variety Magazine as the Most-Watched Entertainment Show on American television, cited by the Guinness World Records as the World’s Most Popular TV Game Show, and awarded the Daytime Emmy® for Outstanding Game Show, the format now arrives in India, promising a high-energy, star-studded experience.
Bollywood superstar Akshay Kumar will host the Indian edition, marking another significant venture into television for the actor. Known for his immense audience appeal, Akshay has repeatedly delivered high TRP shows, with five of his satellite premieres crossing 2.5+ TVR between 2019 and 2025 (Broadcast Audience Research Council). His involvement brings instant credibility and anticipation to the project, ensuring it resonates with a broad demographic.
Wheel of Fortune India will be integrated across SPNI’s network ecosystem, including Sony Entertainment Television and Sony LIV. This cross-screen approach not only delivers entertainment to homes but also offers advertisers a unique opportunity to engage audiences at multiple touchpoints. Brands will benefit from both scale through television and precision engagement via digital, creating a unified narrative that spans living rooms to mobile devices.
Highgate Entertainment, LLC has licensed the global format to SPNI, while Frames Production Company is producing the Indian edition. The collaboration combines global IP strength with local execution, ensuring that the show maintains its international appeal while catering to Indian sensibilities.
Sony Entertainment Television’s Business Head, Nachiket Pantvaidya, commented, “Sony has consistently pioneered the reality format space in India by introducing globally successful franchises. With Wheel of Fortune, we’re adding another marquee property that promises to engage audiences at scale, creating one of the most powerful platforms for content and brand integration in 2026.”
Akshay Kumar expressed his enthusiasm, stating, “Wheel of Fortune is a beloved show globally, and I am excited to bring its Indian edition to viewers here. The thrill of puzzle-solving and its multi-generational appeal make it a unique experience, and combined with Sony Entertainment Television and Sony LIV, it will connect with audiences across platforms like never before.”
The Indian edition of Wheel of Fortune is poised to redefine prime-time entertainment in India, offering a blend of excitement, star power, and interactive engagement. With a strong brand presence and integrated digital features like Play Along on Sony LIV, the show is expected to be a major cultural and advertising event in 2026.
Subscribe Deshwale on YouTube
