India Yamaha Motor Pvt. Ltd. has extended its partnership as an official sponsor of the Monster Energy Yamaha MotoGP (MEYM) team for the 2025 season. The brand’s ‘Call of the Blue’ campaign logo will shine on YZR-M1 bikes, rider suits, team jerseys, and official merchandise throughout the season.
The partnership, which began in 2024, aligns with Yamaha’s strategy to boost its brand presence among global motorcycle enthusiasts. It underscores India Yamaha Motor’s commitment to the rising popularity of MotoGP in India and highlights its alignment with Yamaha’s Racing DNA.
The ‘Call of the Blue’ logo will feature on the front fenders of Fabio Quartararo’s and Alex Rins’s bikes. The branding will also appear on racing suits, jerseys, and promotional materials, showcasing India Yamaha’s strong association with high-performance racing.
With the 2025 season themed ‘Blue Shift’ by Yamaha Motor Racing, the synergy between the global and Indian campaigns aims to inspire riders to embrace Yamaha’s legacy of precision engineering and performance.
MotoGP, as the premier motorcycle racing championship, offers fans the thrill of witnessing powerful bikes and skilled riders compete. Yamaha, with over 500 Grand Prix wins, brings a rich legacy to this global stage.
