ABD Maestro Pvt. Ltd. has introduced a new addition to its premium portfolio with the launch of ZOYA Pink Mix Berries Gin. The product marks a fresh extension of the ZOYA brand, which has been positioned as a contemporary offering in India’s evolving gin market.
The launch comes at a time when India’s premium spirits segment is witnessing steady growth. A new generation of consumers is driving this change. They are exploring craft-led beverages and experimenting with cocktails. As a result, the demand for unique flavours and visually appealing drinks is rising. This shift has encouraged brands to innovate and expand their offerings.
ZOYA Pink Mix Berries Gin has been crafted to align with these changing preferences. It blends a traditional juniper base with a mix of berry flavours. These include strawberry, cranberry, blackberry, and raspberry. The infusion creates a distinctive pink hue. At the same time, it delivers a smooth and refreshing taste profile. The result is a spirit that combines visual appeal with a layered flavour experience.
The gin is produced in small batches using premium grain neutral spirits. According to the company, the ingredients are sourced carefully from different parts of the world. This approach ensures consistency in quality and flavour. It also reflects the brand’s focus on craftsmanship. Each batch is designed to offer a balanced and refined drinking experience.
Another key aspect of the product is its versatility. ZOYA Pink Mix Berries Gin can be used across a variety of occasions. It fits well with casual brunches, relaxed sundowners, and intimate gatherings. This adaptability makes it appealing to both new and experienced gin consumers. It also supports the growing trend of home mixology in urban India.
The launch further strengthens the positioning of ZOYA as a modern gin brand. It aims to combine traditional distillation techniques with contemporary flavour profiles. By doing so, the brand seeks to stay relevant in a competitive market that is constantly evolving.
Commenting on the launch, Bikram Basu, Managing Director of ABD Maestro, said the expansion of the ZOYA portfolio reflects the company’s effort to reimagine the gin experience. He added that the new variant has been crafted with a careful balance of botanicals and berries to deliver a smooth and indulgent profile.
Currently, ZOYA Pink Mix Berries Gin is available in Maharashtra at a price of INR 2,500. The company has also announced plans for a phased rollout across key markets in India. This strategy is expected to help the brand reach a wider audience in the coming months.
With this launch, ABD Maestro is looking to tap into the growing demand for premium and experimental spirits. The introduction of ZOYA Pink highlights how brands are responding to changing consumer tastes. It also signals a broader shift in India’s drinking culture towards more refined and experience-driven choices.
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