ENGYNE, a premium menswear brand, is making its Indian debut. The brand aims to offer high-end fashion at affordable prices. Founded by Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D., the label blends global design with fine craftsmanship.
Headquartered in Bangalore, ENGYNE will launch its Spring-Summer 2025 collection. The range includes Supima cotton outfits and blends, offering comfort and durability. Materials like mis-jersey, micro-pique, interlock, jacquard, and French terry have been used. Finishes feature fine embroidery and advanced printing.
The brand follows a digital-first, direct-to-consumer approach. The collection will drop on its official website. Apps for Android and iOS are also on the way. With this model, the team ensures tight quality and price control.
According to Karthikeyan K., the brand challenges the belief that premium fashion must be expensive. He says quality should be accessible, not elite. ENGYNE’s products are crafted with global aesthetics in mind but built for Indian comfort.
Dinesh D. says owning a vertically integrated plant is key. From fabric to stitching, they manage every detail. This setup helps them offer premium pieces at a lower cost. Each garment goes through checks like those for global luxury labels.
The label also focuses on sustainability. It doesn’t follow fast fashion trends. Instead, it creates long-lasting designs that pass wear tests. The idea is to give customers fashion that stays relevant and reliable.
ENGYNE plans to engage millennials and professionals online. Social media campaigns and influencer tie-ups are part of the launch strategy. The brand also plans to expand into shirts, chinos, jackets, and denim soon. International shipping is also on the roadmap.
