Available at Reliance Stores, LOTS, Walmart, and leading e-commerce platforms (Amazon, Big Basket) along with quick commerce apps (Blinkit, Swiggy, Zepto)
MasterChow, India’s favourite ready-to-cook Asian cuisine brand, is set to transform home-cooked Asian meals with its latest campaign featuring celebrity chef Ranveer Brar. Anchored by the catchy tagline “Not Mangaya, Ghar Pe Banaya,” the campaign celebrates the joy of creating bold Asian flavours at home without the hassle of takeout menus.
Launching as a multi-film series, the first film has already premiered this week, with Chef Ranveer Brar leading the flavour revolution in his signature effortless style. Each upcoming film will highlight a unique cooking moment, demonstrating how MasterChow turns everyday meals into restaurant-style Asian dishes, all from the comfort of your own kitchen.
The campaign reflects MasterChow’s evolving identity as Masters of Asian Flavours. With a growing range inspired by Japanese, Thai, Korean, and Chinese cuisines, MasterChow is redefining home-cooked Asian meals. The films capture this shift, showcasing diverse flavours while staying true to the brand’s core promise: simple, delicious, and fun home cooking.
Vidur Kataria, Co-Founder of MasterChow, shares, “At MasterChow, our mission has always been to make Asian cooking exciting, effortless, and accessible for every home. We’ve created flavours that remove intimidation and bring joy back to cooking. ‘Not Mangaya, Ghar Pe Banaya’ embodies this purpose, showing how a bold, flavourful meal can come together quickly with the right ingredients and your trusted pan.”
MasterChow offers one of India’s widest ranges of ready-to-cook Asian sauces, including Chilli Garlic, Kung Pao, Thai Basil, Chowmein, and more all made with 100% natural ingredients, no MSG, and no artificial flavours. Its iconic Chilli Oil and no-maida, high-protein noodles have helped the brand dominate the ready-to-cook Asian category across e-commerce and quick commerce platforms.
Chef Ranveer Brar adds, “Cooking at home has a magic that takeout can never match. My association with MasterChow goes beyond being a brand ambassador. I’ve been part of the flavour journey, the experiments, the innovations. This campaign captures that energy, the sizzle, the speed, the joy. ‘Not Mangaya, Ghar Pe Banaya’ is exactly the feeling when MasterChow flavours meet a hot pan.”
MasterChow’s goal is clear: make authentic Asian food easy to cook and enjoyable to eat at home. With flavour-packed sauces, no-maida and high-protein noodles, and pantry essentials like Chilli Oil, the brand continues to lead the ready-to-cook Asian segment online while rapidly expanding offline.
With every new film adding a twist to the “Not Mangaya, Ghar Pe Banaya” universe, MasterChow is making home-cooked Asian food the star of every kitchen. As the Asian cuisine market grows, the brand aims to inspire confidence in every home cook to recreate bold, restaurant-quality dishes with ease just like a true Master Chef.
Subscribe Deshwale on YouTube
