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This year on World Malaria Day, the World Health Organization is asking all of us to come together with a strong message — it’s time to reinvest, reimagine, and reignite the fight so that malaria truly ends with us.
You might wonder, why now? Well, after two decades of good progress, the global fight against malaria has hit a wall. Efforts that once brought down case numbers and saved millions of lives are now slowing down. According to WHO, malaria still claims a life every single minute, with most deaths happening in Africa.
Since the late 1990s, global efforts have prevented a staggering 2.2 billion cases and 12.7 million deaths. That’s a big achievement. But today, challenges like floods, heatwaves, conflicts, humanitarian crises, and financial struggles are threatening these gains. Millions of people in malaria-prone regions no longer have reliable access to basic prevention, diagnosis, or treatment services.
The WHO’s new grassroots campaign, launched on 25 April — World Malaria Day — is all about bringing energy back to this fight. It is urging both governments and communities to act quickly, smartly, and together.
The message is clear: we already know what works. We have the tools, knowledge and experience. Now, we need to double down on efforts, update our approach to deal with today’s challenges, and work hand-in-hand with affected communities.
Malaria is preventable and treatable. But without prompt treatment, it can get deadly fast. That’s why early diagnosis, access to health services, and consistent community engagement remain absolutely critical.
So here’s the ask — let’s not let decades of progress slip through our fingers. Let’s finish what we started. The fight to end malaria is far from over, but it can be won.
