Tourism in Kashmir has taken a big hit after the recent terror attack in Pahalgam. The attack, which killed 26 tourists and injured many, has shaken travellers and led to mass cancellations.
Pahalgam Was Seeing a Tourism Boom
Pahalgam, known for its peaceful meadows and green hills, had seen a sharp rise in tourists over the past few months. Tour operators were reporting full bookings, and hotels in the valley were seeing record numbers of visitors.
Local businesses – from pony riders to tea sellers – were earning well again after years of struggle due to earlier unrest and the COVID-19 pandemic.
Bookings Cancelled Overnight
After the attack, there was panic among travellers. Within 24 hours, thousands of bookings were cancelled. Tour operators said families are now afraid to travel, especially with children and elderly people.
One Srinagar-based travel agent said, “We were finally seeing good days. Now, it’s all gone again.”
Local Economy Feels the Pain
Tourism is the backbone of Kashmir’s economy. Many people earn their daily bread from this sector. Guides, hotel workers, drivers, shopkeepers, and small vendors are now facing fresh uncertainty.
A hotel manager in Pahalgam said, “This one attack has undone months of hard work. We’re worried about the future.”
Government Issues New Travel Advisories
After the attack, the Jammu and Kashmir government released new travel guidelines. Security has been increased in all major tourist zones like Gulmarg, Sonmarg, and Srinagar. Road checks have also been strengthened.
However, tourists are still hesitant. Many are choosing safer hill stations in Himachal or Uttarakhand instead.
Locals Urge Tourists Not to Lose Hope
Many Kashmiris are now speaking out on social media, asking visitors not to judge the whole valley because of one act of violence. “We welcome guests with love. Don’t let fear stop you from coming,” said one local in a viral video.
Hope for Recovery
Experts say it may take weeks—or even months—for confidence to return. The tourism department is planning campaigns to restore faith in the valley’s safety.
Despite the shock, locals remain hopeful. As one Pahalgam vendor put it, “We have faced many storms. This too shall pass.”
