Kinetic Green Unveils New TVC for E-Luna, Reviving a Classic Tagline with an Electric Makeover
Kinetic Green Energy and Power Solutions Limited has launched a new television campaign for its E-Luna electric two-wheeler, blending nostalgia with modern technology. The campaign draws inspiration from the famous ‘Chal Meri Luna’ tagline, reimagining it for a new generation of eco-conscious commuters.
The E-Luna, a fully electric two-wheeler, boasts impressive features, including a range of up to 110 km on a single charge and a robust 2.3 kWh battery. Designed for both urban and rural mobility, it offers a top speed of 50 km/h and is built to withstand the diverse terrains of India with water and dust-resistant components. Its 150 kg payload capacity and smart tech features make it a practical choice for both personal commuting and business applications, such as last-mile delivery services.
The new campaign, created by 82.5 Communications under the Ogilvy Group, brings the ‘Chal Meri Luna’ tagline into the electric era. The series of three TVCs feature light-hearted narratives and aim to emotionally connect with the audience, blending humour with the legacy of the original Luna.
Kinetic Green’s E-Luna, launched in 2024, has already seen over 25,000 units on Indian roads, highlighting the growing demand for sustainable and practical electric mobility solutions.
The campaign was launched on February 21st and will be promoted across TV, digital, and social media platforms.
