Badminton icon PV Sindhu has taken her talents off the court and into the world of retail, becoming both an investor and brand ambassador for KiranaPro, India’s leading AI-powered quick commerce platform. The Olympic medalist’s investment marks a significant milestone as the first commitment in KiranaPro’s seed funding round. This collaboration is poised to enhance the platform’s mission of digitising neighbourhood kirana stores and bridging the digital divide for small retailers across India.
Sindhu’s involvement goes far beyond simply being the face of the brand. As the official ambassador for KiranaPro during IPL 2025, she will play an active role in accelerating the company’s expansion, helping it scale its presence across tier 2 and tier 3 cities. Her deep connection with the brand’s values of perseverance, excellence, and trust aligns seamlessly with KiranaPro’s vision of empowering local communities through technology.
“Empowering local businesses has always been a cause close to my heart,” says Sindhu. “I am proud to support KiranaPro, as it is helping transform not just retail but also India’s rural economy. This partnership is about creating lasting impact through digital innovation.”
The partnership has been facilitated by Cornerstone Sport, ensuring a smooth collaboration between Sindhu and the tech-driven platform. KiranaPro’s CEO, Deepak Ravindran, expressed enthusiasm about the partnership, stating, “Sindhu’s support acts as a catalyst for accelerating our mission of connecting millions of local customers with kirana stores nationwide.”
KiranaPro’s unique approach has already attracted over 30,000 stores and positioned it as India’s first ONDC-integrated quick commerce platform. The recent acquisition of Jopper.app further propels the company’s growth trajectory.
By bringing Sindhu on board, KiranaPro aims to strengthen its reach and build trust in smaller cities, making this partnership a game-changer in India’s e-commerce evolution.
