India’s fast-moving consumer goods sector is witnessing fresh competition in the hair care segment as Marico Limited has officially entered the shampoo category with the launch of Parachute Advansed Protein Shampoo. Known for its strong presence in the hair oil market, the company is now aiming to strengthen Parachute Advansed as a complete hair care brand for Indian consumers.
The newly launched shampoo range is enriched with coconut milk and natural ingredients, offering what the company describes as a nature-inspired hair cleansing experience. With this move, Marico is expanding the trusted identity of Parachute Advansed beyond traditional coconut hair oil and into the rapidly growing shampoo and hair cleansing market.
The launch comes at a time when Indian consumers are increasingly looking for hair care products that combine natural ingredients with trusted brand value. The beauty and personal care industry in India has seen a major shift in recent years, with customers showing growing interest in products that focus on nourishment, protein-based care and nature-driven formulations.
According to the company, the Parachute Advansed Protein Shampoo range has been designed to cater to evolving consumer preferences while maintaining the trust associated with the Parachute brand. The product focuses on combining the goodness of coconut milk with protein-based hair care benefits, which are becoming increasingly popular among Indian consumers.
Ashish Gopal, CEO – India Core Business, Marico Limited, said that the launch marks an important milestone in the journey of Parachute Advansed. He stated that the company took the strategic decision after observing the changing needs of consumers and the rising demand for nature-based hair care solutions.
He further said that the company has already started receiving encouraging responses from the market as well as consumers following the launch. According to him, the expansion into the shampoo segment reflects Marico’s commitment to innovation and consumer-focused product development.
Vikram Karwal, Chief Marketing Officer – India, Marico Limited, also highlighted the changing expectations of consumers in the hair care market. He said modern consumers are increasingly choosing products that offer both trust and natural goodness. According to him, the new shampoo range has been developed with the same trust and reliability that has connected Parachute Advansed with millions of Indian households for decades.
Industry experts believe that Marico’s entry into the shampoo segment under the Parachute Advansed brand could intensify competition in India’s highly competitive hair care market. The shampoo category already includes several national and international brands competing across natural, herbal and protein-based product segments. However, Parachute’s strong brand recognition and consumer loyalty may help Marico establish a strong position in the category.
The company is planning an aggressive marketing campaign to support the new launch. Marico will promote the shampoo range across television, digital platforms, creator collaborations and regional media campaigns. The strategy indicates the company’s intention to target a wide range of consumers across urban as well as regional markets.
Over the years, Parachute Advansed has become one of India’s most recognised hair care brands, particularly in the coconut oil segment. With the launch of Protein Shampoo, Marico is now attempting to build a broader hair care portfolio and strengthen its presence in the personal care industry.
Experts believe that the growing demand for natural and protein-based products could work in favour of the new shampoo range. As consumers continue to shift towards ingredient-focused beauty and hair care products, companies are increasingly investing in innovation and product diversification.
With this latest launch, Marico has signalled its intention to compete more aggressively in India’s evolving hair care market while leveraging the strong legacy and trust associated with the Parachute brand.
Subscribe Deshwale on YouTube
