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Dr Agarwals Eye Hospital has launched a new television commercial featuring cricketing legends Sachin Tendulkar and Glenn McGrath. The ad emphasises the importance of regular eye check-ups to maintain healthy vision.
In the commercial, Tendulkar and McGrath revisit a pivotal moment from their cricketing careers, using it as a metaphor to stress the need for routine eye examinations. The campaign seeks to raise awareness about eye health and encourage proactive eye care.
“This campaign is not just about promoting our services—it’s about making people understand that eye check-ups should be a regular habit, even when there are no visible issues,” said Ayushman Chiranewala, Chief Marketing Officer of Dr Agarwals Eye Hospital.
The ad blends humour with Tendulkar’s personality to engage audiences across all age groups. It was conceptualised by creative agency Moonshot and directed by Rahul Bharti.
Devaiah Bopanna, co-founder of Moonshot, noted, “Seeing Sachin and McGrath face off again is a nostalgic moment for cricket fans. We wanted to make the message memorable while seamlessly integrating the importance of regular eye tests.”
Dr Agarwals Eye Hospital, established in 1957, operates over 200 hospitals across India and has an international presence in 15 locations. The hospital provides comprehensive eye care services, including cataract treatments and refractive surgeries.
