An Indian-origin cow, Viatina-19 FIV Mara Movéis, has become the world’s most expensive cow, fetching ₹41 crore ($4.3 million) at an auction in Brazil. The Nelore breed, originally from Andhra Pradesh, has thrived in Brazil, while in India, it remains neglected.
India’s Nelore Breed: Valued Abroad, Ignored at Home
The Nelore breed was taken from India centuries ago and has now become the backbone of Brazil’s beef industry, making up over 80% of the country’s cattle population. Farmers there have improved its genetics, making it stronger, more fertile, and highly profitable.
Viatina-19: The ₹41 Crore Wonder
Viatina-19, a superior Nelore cow, set a Guinness World Record after a 33% ownership stake was sold for ₹13.6 crore, valuing the animal at ₹41 crore.
Why is This Cow So Valuable?
✔ Strong genetics for high-quality beef
✔ Resistant to diseases and harsh climates
✔ Faster growth and high fertility rates
India Must Protect Its Own Breeds
Despite its Indian roots, Nelore cattle are not valued in their homeland. Meanwhile, other Indian breeds like Gir, Sahiwal, and Ongole are also gaining recognition worldwide, but India is yet to fully harness their potential.
What Can India Do?
Invest in better breeding and conservation programmes
Support farmers with research and financial aid
Promote Indian cattle for dairy and organic farming
Raise awareness about the value of indigenous breeds
Time to Reclaim Our Heritage
Brazil has turned an Indian cattle breed into a billion-dollar industry. It’s time for India to recognise the value of its native cows and take steps to protect and promote them. If others see their worth, why don’t we?
