Samsung Electronics is set to present its DX Vision for 2026 at its annual event, The First Look, scheduled for January 4 at 7:00 PM PST (8:30 AM IST, January 5). The event will be held in the Latour Ballroom at the Wynn Las Vegas, two days before CES 2026 begins, the world’s biggest showcase for consumer electronics and emerging technologies.
The company will outline the strategic direction of its Device eXperience (DX) Division for the upcoming year, with a major focus on next-generation AI-powered consumer experiences. TM Roh, CEO and Head of the DX Division, will deliver the keynote address. He will be joined by SW Yong, President and Head of the Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of the Digital Appliances Business. Both executives will present updates on their product segments and business priorities for 2026.
The First Look will be broadcast live across Samsung Newsroom, Samsung Electronics’ official YouTube channel, and Samsung TV Plus, the brand’s free ad-supported streaming platform. Samsung will also host several product showcases and demonstrations at its dedicated exhibit space in the Wynn Las Vegas through January 7.
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