Hamdard Laboratories India has strengthened its commitment to celebrating India’s rich heritage by associating with the web series Made in India – The Titan Story as a co-sponsor. The series, featuring acclaimed actor Jim Sarbh, explores the remarkable journey of Titan and highlights how one of India’s most recognised homegrown brands built a lasting legacy through innovation, trust and consumer connection.
The partnership reflects a shared belief in recognising Indian institutions that have shaped generations of consumers while continuing to remain relevant in a rapidly changing world. For Hamdard, a company with a history spanning more than a century, the association is a natural extension of its long-standing commitment to preserving heritage while embracing modern ideas and platforms.
The collaboration also builds upon Hamdard’s earlier association with Jim Sarbh through Unani Ki Kahaani, a documentary initiative that explored the history, philosophy and continuing relevance of Unani medicine in India. Through that project, Hamdard sought to highlight its healthcare legacy and introduce wider audiences to the traditions that have shaped the organisation over decades.
The teaser of Made in India – The Titan Story was released on May 26, 2026, while the full series premiered on Amazon MX Player on June 3. The show traces Titan’s rise from an Indian enterprise to one of the country’s most trusted and influential consumer brands. Through its storytelling, the series examines the entrepreneurial vision, innovation and cultural significance that have helped Titan maintain its place in the lives of millions of Indians.
As part of the collaboration, Hamdard will receive integrated visibility across the web series ecosystem. The partnership extends beyond traditional sponsorship and includes exclusive content designed to deepen conversations around heritage, trust and brand building.
One of the key highlights is Timeless Tales with Jim, a special content series featuring conversations between Jim Sarbh and Abdul Majeed, Chairman and Managing Trustee of Hamdard Laboratories. The discussions focus on the role of legacy brands in modern India, changing consumer expectations and the importance of preserving values while adapting to contemporary realities.
Adding another dimension to the partnership, Hamdard’s documentary Unani Ki Kahaani will also be hosted on Amazon MX Player. This will provide viewers with an opportunity to explore the history of Unani medicine and Hamdard’s contribution to promoting traditional healthcare practices in India.
Speaking about the collaboration, Abdul Majeed said that stories rooted in Indian values and heritage have the power to create meaningful connections across generations. He noted that Hamdard’s association with Made in India – The Titan Story reflects the company’s belief in celebrating institutions and ideas that have contributed significantly to India’s growth and development.
The partnership highlights how storytelling has become an increasingly powerful way for brands to engage with audiences. Rather than focusing solely on products, companies are now investing in narratives that reflect their history, purpose and values.
By bringing together the stories of Hamdard and Titan, the collaboration celebrates two brands that have built long-standing relationships with consumers through trust, consistency and a commitment to quality. As audiences continue to seek authentic and meaningful content, such initiatives underline the enduring relevance of India’s legacy brands in a modern digital age.
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