Mumbai witnessed a vibrant celebration of flavour and creativity as Mondelez India hosted a one-of-a-kind event titled ‘Every Way to Biscoff’. The festival was more than a brand activation. It became a hub for food enthusiasts, home bakers, and creators to explore the iconic caramelised taste of Lotus Biscoff in imaginative ways.
The event brought together passionate food creators and influencers from across India, who showcased their innovative Biscoff-inspired desserts. Following a nationwide social media recipe challenge, 15 standout creations were selected to be featured live at the Mumbai festival. Each dessert offered a unique story, ranging from decadent cheesecakes and fudgy brownies to fluffy pancakes and creamy milkshakes, all infused with the irresistible Biscoff flavour.
Renowned culinary personalities, including Pooja Dhingra, baking expert Shivesh Bhatia, and food creator Saloni Kukreja, hosted the event, making it an interactive and engaging experience. Visitors enjoyed live tastings, hands-on demonstrations, and insightful conversations with the creators, emphasising that there is no single way to enjoy Biscoff. Each person can celebrate it in their own style.
Since its debut in India in November 2025, Lotus Biscoff has become a favourite among café-goers and home bakers alike. The launch of the Biscoff spread has further expanded possibilities, allowing fans to enjoy its signature flavour in new and creative ways at home.
The ‘Every Way to Biscoff’ festival not only highlighted the versatility of the beloved treat but also provided a platform for creativity, taste exploration, and personal expression. By celebrating the many ways Biscoff can be enjoyed, the event reinforced the growing love for this caramelised delight across India.
With its unique flavour and growing popularity, Lotus Biscoff continues to inspire culinary innovation and bring people together through shared love for sweet, indulgent creations. Events like this underline that when it comes to Biscoff, every creation is special and every way to enjoy it is a celebration in itself.
