In a notable development for India’s franchise and consumer brand sector, actors and entrepreneurs Rakul Preet Singh and Jackky Bhagnani officially announced their partnership with Invision Brands, a venture of Franchise India, to bring internationally recognised brands easyGym, 5àsec, and Blenz Coffee to the Indian market. The announcement was made during a well-attended media interaction at Taj Lands End, Bandra West, where leading journalists, industry experts, and media professionals gathered to witness the launch.
The press conference provided a platform for the couple to outline their vision and roadmap for introducing these global brands to Indian consumers. Rakul Preet Singh, known for her fitness advocacy and active lifestyle, spoke passionately about easyGym, expressing her desire to make fitness accessible to everyone. “Fitness is not just a personal journey; it should be part of everyone’s lifestyle. With easyGym, we aim to provide a holistic fitness experience that is both affordable and convenient for all,” she said.
Jackky Bhagnani, actor, producer, and entrepreneur, highlighted the importance of localising international brands to suit Indian tastes and preferences. He elaborated on Blenz Coffee, explaining the plan to adapt the menu to the Indian palate while maintaining global quality standards. “Our partnership with Invision Brands allows us to bring tried-and-tested global brands to India. We want every experience whether it is coffee, fitness, or lifestyle services—to resonate with Indian consumers,” he said.
The event also offered glimpses into the couple’s personal life, with Jackky sharing that life has improved since marrying Rakul. Media attendees noted the positive and collaborative energy between them throughout the event.
Gaurav Marya, Chairman of Franchise India Group, spoke about the strategic expansion of these brands across India. He emphasised that partnerships like these strengthen India’s growing franchise ecosystem by providing global brands a platform to scale in the country. “Rakul and Jackky bring energy, vision, and a clear understanding of the Indian market. Together, we aim to deliver world-class services while ensuring these brands succeed across the country,” he stated.
The brands slated for Indian launch include easyGym, a modern fitness chain focused on convenience and affordability; 5àsec, an international textile care service known for efficiency and quality; and Blenz Coffee, a premium café experience tailored to Indian tastes. The trio of brands represents a diverse portfolio that caters to fitness, lifestyle, and premium café experiences, giving Indian consumers a unique set of choices.
During the media interaction, the couple shared their initial launch plans. easyGym, Blenz Coffee, and 5àsec will first debut in Chandigarh and Hyderabad, with Mumbai following shortly after. This phased rollout reflects a strategic approach to establishing these brands in key urban markets before expanding nationally.
The event included the official partnership announcement, brand vision presentation, and an interactive session with Rakul, Jackky, and Gaurav. Attendees had the opportunity to ask questions and gain insights into how these international brands will be integrated into the Indian market. The session concluded with high tea, allowing informal discussions and networking.
This partnership marks an important milestone in India’s franchise landscape, showcasing how international brands can successfully localise and thrive. By combining global expertise with Indian insights, Rakul Preet Singh, Jackky Bhagnani, and Franchise India are set to deliver experiences that resonate with consumers while contributing to India’s dynamic business ecosystem.
As lifestyle and consumer-oriented brands continue to grow in India, this initiative reflects a trend of international collaboration, localisation, and innovation, promising consumers better choice, quality, and accessibility in fitness, lifestyle, and café segments.
Subscribe Deshwale on YouTube
