Samsung has launched its latest Bespoke AI Refrigerator series in India, available in 330L and 350L capacities. Featuring AI-driven capabilities such as AI Energy Mode, AI Home Care, and Smart Forward, the series combines advanced technology with sleek design and smart storage options. Priced from INR 56,990, the range is designed to cater to Indian consumers’ evolving needs.

Smart Energy Management and Hygiene Features
The Bespoke AI Refrigerators focus on energy efficiency, freshness retention, and hygiene with features such as:
- AI Energy Mode: Uses AI algorithms to analyse usage patterns, optimising power consumption for up to 10% energy savings.
- SmartThings Home Care: Provides real-time monitoring and diagnostics to enhance efficiency and longevity.
- Active Fresh Filter+: Eliminates up to 99.99% of bacteria and neutralises odours for a hygienic environment.
Enhanced Connectivity and Convenience
- Smart Forward: Integrates with smart home systems, enabling seamless communication between connected devices.
- Wi-Fi Enabled Control: Allows users to monitor and adjust settings remotely via the SmartThings app.
- Power Cool & Power Freeze: Quickly cools and freezes items, perfect for busy households.
Flexible Cooling Options
- Convertible 5-in-1 Modes: Offers five customisable cooling settings to match different storage needs.
- Twin Cooling Plus™: Maintains separate cooling environments to prevent odors mixing and retain freshness for longer.
Durable and Energy-Efficient Performance
Equipped with a Digital Inverter Compressor, the series ensures efficient cooling, minimal noise, and lower power consumption. Backed by a 20-year warranty, the compressor enhances durability and reliability.
Availability and Pricing
The Samsung Bespoke AI Refrigerator series is available in Real Stainless, Luxe Black, Elegant Inox, and Black Matt finishes. It can be purchased from leading retail stores, e-commerce platforms, and Samsung’s official website.