As Indian consumers increasingly seek products that combine functionality with aesthetics, lifestyle brands are responding with design-led innovations that enhance everyday living. Reflecting this trend, Timalfi, the premium lifestyle sub-brand of XECH Technologies, has expanded its home décor and lighting portfolio with the launch of two new products, Eddy and Mushka.
The launch marks another step in Timalfi’s effort to create products that are not only practical but also visually appealing. Both Eddy and Mushka have been designed to serve as decorative pieces while offering convenient lighting solutions for modern homes.
Eddy is a rechargeable Edison-style bulb that reimagines traditional decorative lighting. Featuring a distinctive glowing star filament, the product is designed to add warmth, character and charm to any space. Inspired by classic Edison bulbs, Eddy combines vintage aesthetics with modern functionality, making it a versatile addition to contemporary interiors.
Unlike conventional bulbs, Eddy is designed to be both portable and decorative. It features a simple base button that allows users to switch the light on or off and cycle through three brightness levels. This flexibility makes it suitable for different settings and moods, whether used as a bedside light, a decorative accent on a shelf, or a conversation-starting piece in a café or workspace.
Complementing Eddy is Mushka, a portable decorative lamp inspired by the elegant silhouette of a mushroom. Designed with a premium ceramic finish, Mushka offers a sophisticated appearance while providing soft downlighting that creates a warm and inviting ambience.
The lamp comes equipped with touch sensor controls, enabling effortless operation. Users can also adjust the brightness and choose between three lighting modes: warm, cool and neutral. This customisation allows Mushka to adapt to different environments, from relaxed evenings at home to focused work sessions. Its USB-C rechargeable functionality further enhances convenience, offering a clutter-free and portable lighting experience.
Speaking about the launch, Minaz Punjabi, Founder of Timalfi and Director at XECH Technologies, said that the brand was created with the vision of bringing design and emotion into everyday products. According to her, Eddy and Mushka are more than lighting solutions. They are expressive décor pieces that help users personalise their living spaces while adding both beauty and functionality.
She also noted that Indian consumers are increasingly prioritising aesthetics alongside practicality when choosing products for their homes. This shift in consumer preferences has encouraged the company to expand its portfolio with offerings that reflect contemporary lifestyles and design sensibilities.
The new launches reinforce Timalfi’s commitment to creating affordable premium products that seamlessly blend style and utility. By focusing on design-driven innovation, the brand aims to make modern décor lighting more accessible to a wider audience.
Eddy is available at an online price of ₹599, while Mushka is priced at ₹899. Both products can be purchased through the company’s official website, Amazon and other leading e-commerce platforms across India.
With Eddy and Mushka, Timalfi continues to push the boundaries of creative lighting, delivering products that enhance interiors while meeting the practical needs of modern consumers.
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