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World Radio Day, celebrated every year on 13th February, is a global tribute to one of the most enduring and accessible forms of communication: radio. Maybe the world has seen rapid advancements in technology. The dominance of digital platforms is all over. Still, radio holds a special place in the hearts of millions. In a diverse and culturally rich country like India, it still holds a lot of value.We have actually seen a century of radio broadcasting. World Radio Day takes on a renewed significance, celebrating its ability to inform, educate, and entertain while adapting to the changing times.
World Radio Day was first proclaimed by UNESCO in 2011 and later adopted by the United Nations General Assembly in 2012. The date, 13 February, was chosen to commemorate the establishment of the United Nations Radio in 1946. Since its inception, this day has been dedicated to raising awareness about the importance of radio, promoting access to information, and fostering international collaboration among broadcasters.
In a world dominated by smartphones, social media, and streaming services, radio remains a vital medium, particularly in countries like India. Its relevance lies in its unique ability to connect with people in ways other mediums cannot.
Radio is one of the most accessible forms of media, especially in rural and remote areas. In India, where internet penetration and electricity access can be inconsistent, radio serves as a lifeline for millions. From farmers tuning in for weather updates to women listening to health programmes, radio bridges the gap between information and those who need it most.
During emergencies, such as natural disasters or the COVID-19 pandemic, radio has proven to be a reliable source of information. In India, community radio stations played a crucial role in disseminating life-saving information about safety protocols, vaccination drives, and government schemes when other communication channels were overwhelmed.
India’s cultural diversity is one of its greatest strengths, and radio plays a pivotal role in preserving this heritage. From playing regional folk music to broadcasting programmes in local dialects, radio ensures that India’s rich traditions and languages are not lost in the tide of globalisation. Stations like All India Radio (AIR) have been instrumental in promoting Indian culture and unity in diversity.
Radio is an affordable medium for both broadcasters and listeners. For many Indians, especially in low-income communities, radio is the primary source of news, entertainment, and education. Its low production costs make it an ideal platform for small businesses, local organisations, and independent creators to share their voices.
Radio has a unique ability to create a sense of intimacy and connection. Whether it’s the friendly voice of a radio jockey on a morning show or the excitement of a live cricket commentary, radio often feels like a companion to its listeners. In India, programmes like Binaca Geetmala and Vividh Bharati have left an indelible mark on generations of listeners.
World Radio Day is celebrated with great enthusiasm across India, highlighting the medium’s enduring legacy and its potential to shape the future. Here’s how the country is marking the occasion:
All India Radio (AIR), one of the largest radio networks in the world, is airing special programmes to commemorate World Radio Day. These include interviews with veteran broadcasters, discussions on the evolution of radio, and showcases of regional music and culture.
Community radio stations, which cater to local audiences, are organising events to celebrate the impact of radio. From live broadcasts to interactive sessions with listeners, these initiatives highlight the role of radio in empowering communities.
Schools and colleges across India are using World Radio Day as an opportunity to educate students about the history and significance of radio. Workshops on radio production, storytelling, and journalism are being held to inspire young minds.
Social media platforms are abuzz with World Radio Day posts as Indians share their favourite radio memories, songs, and shows. Online campaigns are also raising awareness about the importance of supporting local and independent radio stations.
As we celebrate World Radio Day, it’s clear that radio is not just a relic of the past but a dynamic and evolving medium. In India, the rise of internet radio and podcasts has opened up new avenues for broadcasters to reach global audiences. At the same time, traditional radio continues to thrive, proving that there is still a place for this timeless medium in an increasingly digital world.
The challenge for the future is to ensure that radio remains inclusive, innovative, and accessible to all. By embracing new technologies while staying true to its core values, radio can continue to inform, entertain, and educate for generations to come.
World Radio Day is more than just a celebration; it’s a reminder of the power of radio to connect people, bridge divides, and amplify voices that might otherwise go unheard. In India diversity and unity go hand in hand. Here, radio plays a crucial role in shaping the nation’s identity. As we honour this remarkable medium, let us also commit to supporting and preserving it for future generations.
So, on 13th February, take a moment to tune in to your favourite radio station, reminisce about the golden days of radio, and celebrate the magic of this enduring medium. After all, in the words of the legendary Ameen Sayani, radio is not just a medium; it’s a companion for life.
